MARKETING,
STRAIGHT FROM THE SOURCE.
The Hatch Effect is a new kind of marketing agency. We're a collaboration of the best creators, innovators, and influencers currently working in outdoor media. We're born from the minds of people that have been doing just that for years. We're deeply connected in the hunting industry with the people that dream up unique content every day. Doing it alone just won't work for us. It takes direction, vision, creativity, and a strong connection to the hunting community and the people in it to help brands tell their true story.
WHO WE ARE
“Wade Shoemaker, looking for an outlet for his creative ideas, began his professional career as a photographer. This became a natural extension of his existing passion for the outdoors and wild spaces. Over time, he has transformed that creative spirit by also becoming a versatile creative director, showcasing a unique talent for building meaningful connections between brands and individuals. Wade’s invaluable knack for this has significantly influenced the overall vision of The Hatch Effect.”
“Drawing on his background in business development, Cal Ness has applied this expertise to grow a thriving and vibrant social media channel and podcast-Midwest Flyways. In doing so, Cal actively contributed to content creation, and production. He has also played a key role in facilitating strategic product launches and brand initiatives with numerous outdoor businesses. Never content to idle in one spot, Cal is always looking for the new adventure, the next story.”
“Joey Vassallo’s outgoing nature, natural curiosity and his love for wild things helps him connect to individuals in an open and honest way. His passion for people and the outdoors has played a substantial role in expanding the community of Midwest Flyways and associated brands. Whether Joey is mingling with people, sharing stories on a podcast, or steering a project initiative, Joey prefers a hands-on approach. He brings a wealth of knowledge and experience to the process.”
OUR MISSION
Where we’re headed is wherever the next story unfolds. At the base of our journey lies a shared human experience. Our purpose is to help companies discover and embrace that common human narrative that makes their brand relatable and accessible. When a business connects at the level where people live out their lives on a daily basis, an engaged community emerges. Developing and supporting this community becomes an investment that gives back in every direction. Today, people are more discerning about the brands they endorse and what they stand for-a trend that aligns with our own values here at The Hatch Effect. Wherever you’re headed, let’s go together and discover the story that will shape an experience your customers will connect with and embrace.